Professor Francisco Montoya Báez.
Francisco.montoya@keiseruniversity.edu
We live in a world where life is becoming increasingly expensive due to geopolitical problems, energy costs, and inflation. However, there is a growing trend among people aged 20-35 and 40-45 to pursue entrepreneurship and financial freedom. Silicon Valley’s ecosystem has been successfully emulated in Europe, but financing structures in the US are more conducive to entrepreneurship and innovation. Nonetheless, Latin American countries such as Argentina, Mexico, Brazil, and Colombia are aggressively supporting innovation in fintech, proptech, and health-tech. Venture capitalists and investment funds are stimulating investments in these areas because they represent roughly 400 million people.Â
However, in Latin America, investors expect an 8-month return of at least 16%, which creates a bottleneck for entrepreneurs. Moreover, the adoption of technology in Central America is slow, making it hard for startups to scale and attract investment. While some countries like Costa Rica and Guatemala are trying to stimulate innovation, it is important for investors to be more flexible and commercial banks to be less conservative in order to promote innovation and technological infrastructure in the region.Â
With a population of 40 million and a strategic geographical position in America, Central America represents an attractive market for investment and venture capital. It is necessary that governments invest more in technological infrastructure and education to diminish emigration to the United States and Europe. By doing so, the world will benefit from the adoption of innovation in Central America, where the middle class is evolving and ready to convert their lifestyle to a more technological one. The identity of Americans represents consumption and capitalism, which are tools to develop economic development.
The developed world views freedom and economic opportunities as indicators of prosperity, whereas Central America should follow Latin America’s lead in promoting economic and technological innovation. The region’s youthful population, particularly those aged between 18 to 27 years, could reap significant benefits from the growing trend of entrepreneurship.