Integrated Marketing Communication in Spanish

Idioma: Español

Keiser University’s Bachelor of Science in Integrated Marketing and Communications trains professionals in planning and managing communication within the marketing process, public relations, and organizational, corporate, and institutional communication. They learn to handle different tools that allow them to understand market needs and consumer behavior to develop the most effective strategy, establish distribution channels and determine the product’s viability and positioning. Students will also learn to apply the theories and practices of marketing and communication in the workplace, locally and globally.

Program objectives

  • Apply the fundamental concepts of communication theory and practice.
  • Propose marketing strategies for organizations, considering a competitive and globalizedenvironment.
  • Know the specific characteristics of the digital consumer.
  • Propose business marketing plans and projects for market development and promoting innovation and entrepreneurship.

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Al hacer clic en el botón "Enviar", autorizo a Keizer University a realizar o permitir la colocación de llamadas, correos electrónicos y mensajes de texto de marketing recurrentes al número de teléfono que proporcioné, incluso mediante el uso de tecnología automatizada o un pregrabado o artificial. voz. Entiendo que no estoy obligado a proporcionar mi número de teléfono como condición para comprar cualquier propiedad, bienes o servicios.