The Graphic Arts and Design program at Keiser University builds upon interest in the visual arts, design, and communication to help students learn various software applications and design principles to create successful design solutions. Graphic artists and designers influence how people see the world, where people shop, how people vote, how people learn, and what people remember.

Pre-requisites for the Graphic Arts and Design program include a desire to learn, a willingness to work, and an open mind. Whether you have no art experience or computer experience or have been playing in Photoshop since you were three, using state-of-the-industry software and hardware, our graphic art and design program teaches you more than just how to make a great image, video, or website. The Graphic Arts and Design program teaches you the skills to build a career out of doing what you love.

Graphic artists and designers may be employed by a wide of employers that could include:

organizations, hospitals, pharmacies, drug manufacturers, advertising agencies, manufacturing firms, photography studios, video production houses, video game companies, motion picture studios, television stations, sports teams, print shops, tee-shirt shops, web design firms, churches, publishing firms, educational organizations design, political campaigns, newspapers, magazines, and more. If you saw it,read it, or played it, chances are someone got paid to design it.

Program Goals.

• To prepare the student to enter the workforce prepared to perform the various roles called upon in graphic design, graphic arts, and related fields, including page layout, advertising, video
• editing, web design, illustration, image editing, and other visual communication technologies.
• To teach students to develop, coordinate, and execute successful design strategies using best practices, applied theory, real-world projects, and critique.
• To instruct and prepare students to use various software and hardware tools to create meaningful and marketable design solutions, expand their creative vision, and find a balance between
• individual expression and career building.
• To provide the foundations in design theory and application that will allow the student to continually build upon his or her skill set and knowledge throughout his or her career.

Program Objectives

The following objectives are designed to meet Keiser University’s mission and goals.

• Demonstrate knowledge of the processes needed for the development, coordination, and execution of design strategies.
• Apply knowledge of history, theory, and criticism to create audience-based print and digital communications.
• Produce design solutions in various state-of-the-industry mediums: print, online, and video.
• Critique the work of others in terms of technical, social, and historical value.
• Use typography as both a design element and a communication tool.
• Apply an understanding of the importance of self-promotion in developing their career.
• Communicate visually, orally, and in writing at a professional level.