The Bachelor of Science in Integrated Marketing Communication at Keiser University prepares students for careers in marketing, advertising, public relations, communications, social media technology and applications, and management. Students take courses in management, marketing, public relations, social media applications and technology, and communications to learn key concepts for ethical decision-making and other essential elements of marketing and communication. They will also learn to apply marketing and communication theories and practices in both local and global work environments.
Career Fields
- Brand Manager
- Business or Organizational Consultant
- Account Manager at Advertising Agencies
- Marketing and Sales Manager
- Customer Service Manager
- Market Researcher
- Entrepreneur
- Promotion and Trade Marketing Manager
- Product Development Manager
