- Master’s in Marketing and Market Research from the University of Valencia.
- Bachelor’s in Business Administration from the Polytechnic University of Nicaragua.
Professor Mendoza has over 15 years of experience in academic management and teaching. She has served as an advisor for more than 10 years for various organizations in the development of marketing plans and market research projects at both national and international levels. She is a Ph.D. candidate in Marketing, and her research areas include consumer behavior and brand value.